SMarT Marketing

National Search Engine Optimizers Day is coming so mark your calenders! I first came across it on Dana Larson’s Twitter page. All I know thus far is it will be acknowledged on August 8, 2008 and will be the first of hopefully many of celebrations to come. Do search engine optimizers get the day off for this holiday? Probably not, but if it grows legs we can cross our fingers for a lunch to honor us.

Recent data on video search usage shows that video consumption on the Internet is on the rise. While video search only accounts for a little more then one percent of all U.S Internet visits in March, this has translated into over 11.5 billion videos being watched online during the month of March. Even video search sites, like YouTube, Yahoo Video, MySpace TV, and others, have seen the amount of time spent on these video websites increase by 7%.

Currently 73.7% of the total U.S. Internet audience is viewing videos online. eMarketers projects this to be almost 87% by 2011. This represents over 183 million users watching videos! Guess who dominates in the video search market? One word, Google. With Google’s acquistion of YouTube, their market share of video search has increased to 77.24%. Google is followed by MySpace TV (9.21%), Yahoo! Video (2.16%) and Break.com (1.82%).

Read about some Video SEO tips.

With Yahoo’s recent search index this past week, we are noticing that Yahoo has followed in the steps of Google by marking harmful websites within their natural search results. We noticed when searching on the term “surge protection” that a warning message is produced “1 potential harmful website is marked on this page”. The flagged listing has a warning stating “Warning: Unsolicited Emails”. So it looks like Yahoo is taking it one step further then Google and actually using spam submission details. I like how Yahoo is now putting the Scarlet Letter on those who sending spam! Here are a couple of screen shots.

As our client base continues to grow, our need for experienced Internet Marketing Specialists does too. Our Internet Marketing Department is looking for two qualified candiates to join our team. Find out the details for these positions by visiting http://www.smtusa.com/jobs/. Here we GROW Again!

Sales & Marketing Technologies is located just North of Orlando, Florida in Altamonte Springs.

I just noticed today that Google is incoporating blog posts into their Universal Search results. Now I know Google has been including blog posts into the search results, but they are grouping related blog posts below the 10 organic listings by matching the keyword search to related blog postings. The “Blog posts about…” is grouped just like their Shopping results. I have only noticed this at the bottom of the search results. This is a great example of why companies should be blogging on a regular basis.

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