Accessibility for Search Engines

July 30th, 2007 by Brent in Internet Marketing

We find that most new clients that have had their site built by another company fail to have their page’s code optimized correctly. The most common issue that we come across is having internal JavaScript code on the page.

You may be wondering why this would be an issue. When search engine spiders crawl your site, the spider will go through all of the page code to understand what the page content is about. Typically spiders will index up to 110K of data before abandoning the page. So if the page is top heavy with irrelevant code like JavaScript or CSS style sheets, spiders will not be able to effectively decide if your page is relevant for a particular topic.

An easy solution is to move the JavaScript code into an external file and then place a JavaScript include file on the page.

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