SMarT Marketing

Web designers, programmers, IT specialist and business marketing departments are all involved in the development of wonderful web sites.

However, few of these professionals care how you rank in the search engines and whether your site produces leads or sales.

If you want to Increase Web Site Traffic you need to see if your site makes any of these web site mistakes and then take action to correct them.

1. Flash Home Page / Web Site
Nothing stops a search engine spider than no readable content. Flash pages can be great for paid traffic, however for organic rankings learn to integrate readable content.

2. Poor Content
Search engines use content to help determine what your web site is about. Try this quick test, if you read your web page copy to a complete stranger, would they know what business you were in? If the answer is No, you need to revise your copy because the search engines don’t know what business you are in either.

3. Calls To Action / Next Steps
For some reason a lot of web sites are built without logical Calls to Action or Next Steps thought out. What is the logical step that your web page has set the user up for and how does this page fit into the Conversion path. Review your site and see if your visitors are lead towards a conversion path or left to choose their own path.

4. Search Engine Friendly urls
Many programmers build amazing dynamic web sites and never consider how or why it is important to rank for every service or product offered on the site. One solution is to use re-writes to create search engine friendly urls that can improve indexing and have been shown to have higher click through rates.

5. URL Server Set Up
How your url is set up on the server can impact your rankings and the use of proper 301 redirects are critical when re-launching your web site. It is important that your IT expert and hosting company understands proper set up.
You now have some insight into how to increase your web site traffic and may have identified areas where you and your business can improve. If you are looking for a more in-depth analysis and understanding of how to improve your web site’s success contact Sales & Marketing Technologies. 1-407-682-2222

by Russell Troutman
Internet Marketing Manager

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This entry was posted on Wednesday, November 28th, 2007 at 6:25 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.