SMarT Marketing

Sales and Marketing Technologies has launched a new website with a “2.0″ look and feel. The new design was created for easy navigation, up-to-date information, and of course for search engine marketing.

Although redesigning a website is often necessary to keep up with the changing trends online, it can also have some negative effects on search engine rankings, if not done properly. It is important to remember to 301 permanent redirect all old pages to the corresponding new pages. This can help avoid the initial “dip” in the SERPs as search engine bots reindex the new pages.

You will also notice the latest blog entries from this blog are pulled into the home page of the new SMT site. Consistently changing content on a site’s home page and/or interior pages can have great benefits with regards to search engine rankings. The new content lets search engines know that the site is not “abandoned” and the information is current. New information is often viewed as more likely to be useful to searchers, thus increasing the rankings of that page. If content is King, new content is the King’s father.

We hope you enjoy the new Sales and Marketing Technologies website. If you have any comments about the new design or functionality, feel free to comment and let us know.

This entry was posted on Tuesday, May 29th, 2007 at 8:21 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.