SMarT Marketing

There seems to be a misconception by many businesses that a website is an expense. Of course this is true to the extent that a properly built and marketed website costs a decent amount of money, but so does a new building to facilitate your employees and day to day business. If we want to make a further analogy, the land the building sits on is also an asset. A website sits on a domain or URL (or URI) rather than land. There are expense associated with buildings; electricity, taxes, water, upkeep. There are expenses of owning a website; domain registration, hosting, upkeep. Buildings are sold for a lot of money. Websites are sold for A LOT of money. Both a business’ building and a business’ website can increase the value of the business.

So remember, a well built, search engine friendly, properly marketed, high ranking website can not only increase your business sales, but also increase the value of your business, sometimes more so than any other business asset.<

This entry was posted on Thursday, March 15th, 2007 at 5:47 am and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.