SMarT Marketing

So, you own a small business and you don’t have any technical expertise. You are one of the least internet savvy people in your company.  You hire a geek to make sure the computers all work and maybe an internet marketing company (self promotion;) to help your company site show up for some relevant searches.  Well then, you’ve done your job…right?  Sure, if you are happy with “just getting by”.  Here is what every small business owner could (and should) be doing to take advantage of a huge market that they have no idea how to tap, i.e. the internet.

Write down your thoughts and observations and insight into your industry.  Not sales stuff, but real information others will find useful.  Most small business owners are decent writers and almost all have some valuable information about the industry.  By sharing this information, you will, over time, become the source of industry information for your peers and potential customers.  The more you write, the more your opinion will get read, increase your company’s exposure and sales.

Of course, we are talking about a company Blog.  A Blog by a business owner means a lot to peers and customers.  Take the 10 minutes per day and, given enough time, increase your business’ exposure and sales.

This entry was posted on Wednesday, March 21st, 2007 at 1:31 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.