What is URL Canonicalization?
April 18th, 2008 by Brent in Search Engine OptimizationSearch engines can see variations of the same domain as different pages and this can cause confusion and possible ranking reductions. For instance, domain.com, domain.com/default.asp, www.domain.com/default.asp, and www.domain.com can all be seen as different pages, even though they are actually the same page. Typically a server-side redirect can be implemented to point all of these domain variations to one main domain. You may, do search engines care which domain variation I should use. The short answer is no. As a standard, we typically redirect all of our client’s websites to the www.domain.com.
Definition of canonicalization - The process of converting data that has more than one posiible representation into a “standard” representation
| Tags: url canonicalization, seo, search engine optimization, canonicalization |
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