YouTube Poised to Lose 25% of their Traffic
April 26th, 2007 by Brent in Search Engine OptimizationFrom bloggingstocks, Google to add 30-sec ads to YouTube videos, blog post:
“(Google) was testing the concept of offering people and companies that post videos half of the ad revenues, if they agree to allow a 30-second spot to run before the video.”
From BurstMedia’s Online Video Advertising (PDF) study:
“…one out of two (52.7%) say they typically continue watching video content once they encounter an advertising unit; 40.4% say they typically stop watching. Interestingly, one-quarter (27.9%) of respondents who stop watching video content once they encounter an advertisement also say they immediately leave the website.”
By this study, YouTube is poised to lose over 25% of their visitors to their site. This poses the question which video search engine will fill this gap?
| Tags: google, youtube, video search, video advertising, video online advertising, internet marketing blog smt |
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