SMarT Marketing

I just noticed today that Google is incoporating blog posts into their Universal Search results. Now I know Google has been including blog posts into the search results, but they are grouping related blog posts below the 10 organic listings by matching the keyword search to related blog postings. The “Blog posts about…” is grouped just like their Shopping results. I have only noticed this at the bottom of the search results. This is a great example of why companies should be blogging on a regular basis.

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Here We Grow Again! I want to welcome Jonathan Crowe to our Internet Marketing team. Jonathan is a recent graduate of Southeastern University, earning his Bachelors of Science in Business Management this past December. Jonathan has a passion for Internet marketing and building websites. As our client base continues to grow, Jonathan will be a valuable asset to SMT.

We came across this interesting scenario with Google Adwords and how they are displaying some of their ads. I searched on the term, “orlando car accident lawyers”,  and received the normal Adwords ads. I then refocused my search on “nursing jobs orlando”. This is where it gets interesting. From the screenshot below you will notice that one ad is related to my search term “nursing jobs orlando”. All the other ads are being served based on my previous search, which does not relate to my current search. Thus the lawyer ads are receiveing impressions on a term that is no longer relevant to the ads being displayed. Since the relevancy is not there, the potential for a click on those ads decreases significantly. So the potential to hurt your quality score due to the fact that your impressions went up, but your click through rate did not increase.

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I have been marketing for years and while most people do not realize that they are always marketing something whether they like it or not, I do realize it. And over the last five years I have been refining my marketing skills towards the internet. Just recently I joined the SMT team for selfish reasons. Reasons being, I am consumed by the internet, search engine optimization, and internet marketing in general, and since I would rather spend my entire day engulfed by my passion, I might as well get paid for it. A good friend of mine once told me in order to be successful, just be the best at what you do. It doesn’t matter what you do, just do it to the best of your ability and follow your passion.
Recently, I sold a Hair salon franchise type business, and my Internet marketing company was acquired by SMT, I have been getting numerous emails asking me “Why did you sell your business and join with SMT? You went from owning two businesses to working for a company.” and the short answer is, “SMT is a very reputable company with a proven track record of Internet Marketing, and while my companies were both profitable, the whole company thing wasn’t my passion which goes back to what I was saying, be the best at what you do and follow your passion, so I made some quality of life decisions and changes, now I am able to focus on my passion, Internet marketing. With my own companies I had to spend entirely too much time on the business aspect, neglecting my family and my passion, now I work on what I enjoy, and go home at the end of the day, which typical business owners don’t get to do. And now it is smooth sailing on the boat I like to call “My Passion”. I would like to thank the SMT team for their warm welcome.

Search engines can see variations of the same domain as different pages and this can cause confusion and possible ranking reductions. For instance, domain.com, domain.com/default.asp, www.domain.com/default.asp, and www.domain.com can all be seen as different pages, even though they are actually the same page. Typically a server-side redirect can be implemented to point all of these domain variations to one main domain. You may, do search engines care which domain variation I should use. The short answer is no. As a standard, we typically redirect all of our client’s websites to the www.domain.com.

Definition of canonicalization - The process of converting data that has more than one posiible representation into a “standard” representation